When After Effects is open you have to go to Composition on the top bar tab and click New Composition. For worldwide screen size the Width has to be 1080px and the height has to be 1920px and the preset has to be HDTV 1080 25. We set the frame rate to 25 frames per second and the duration was 10 seconds, this is set looking like this, 0:00:10:0
To export a After Effects file into a movie you have to go to File, Add to Render Que then when its there you have to change the Output Module from lossless to Apple ProRes 4444 by clicking format options and then going to the drop down menu on Video codec and finding it there. You need to also change the Output to where you want your video to be saved and then change the name of the file.
Benjy Brooke for The Strokes. This illustration for a music video is very colourful and futuristic, however the illustrations are simple and have sort of a comic book kind of feel which I like. The music video tends to fit around the music and I think in this case, even though the lyrics aren’t particularly around the contents and story of the music video the mood of the song fits with the mood in the video due to it being quite slow and thoughtful just like the song. I also think that it allows the viewers can relate the lyrics to the story in their own personal ways even without being concious of it. I think it is important to extend the mood of the video/animation through the use of music with a similar mood.
I love this short logo motiongraphics for the telegraph as it gives it a a classic, well established theme by making it look as though its been shown on old black and white TV. This shows that telegraph has been round for many years and is a very well known brand. I would love to use a vintage effect on some of my work.
This short animation by Mutoff is a nice simple idea which doesn’t seem to make sense, however because of the powerful and well known logo behind the PRADA brand and what the brand represents, it almost doesn’t matter about what the animation is as long as it looks nice. I want to create the same sort of status for my brand.
I love the animation on this Calvin Klein website by Alexander Barhon because it adds some individuality, flair and excitment to the website. The animation is clean and it looks high class which is important due to the brand being well known and established. I want to incorpoate some little animations in my portfolio website to make my website and brand stand out more and look more professional and established.
Lily 