By looking at different audiences I can make basic assumptions on what kind of car that these kind of people may have. This is important because I then can portray different kind of backgrounds, lifestyles, people and their relationship with their car.
Mainstreamers = Vauxhall Zafira, KIA punto (want to fit in and be practical, usually dirty outside, books, crumbs and juice bottles inside car)
Aspirers = RANGE ROVER, Mini Cooper Sport, Fiat 500 (get expensive cars to up their social status even if they can’t afford the car itself, don’t let people eat in there, any damage done to own or other vehicles wasn’t their fault, try claim on it)
Succeeders = Porsche, Jaguar, BMW (use their car to show their success, always shiny and clean inside and out, car boot has smart shoes, laptop, paperwork suit jacket in it)
Resigned = Toyota Corolla (have other more important things to think about than their car, they stick to brands of cars which they’ve always used, know they’re going to be reliable, relatively clean inside, few crumbs)
Explorers = Land Rover Defender, VW Camper Van (get cars that can take them everywhere and are comfortable enough to camp out in, never know what plans are or where they’re going to end up so need a car that has every need)
Strugglers = Corsa (drive to prove something to friends and girls, participate in dangerous driving and drag races even though their car isn’t made for that kind of thing, will push car to limit, will probably be scratched and bumped, McDonalds cups, energy drinks, crisp packets and alcohol littered around car)
Reformers = Ford Fiesta, Toyota Yaris (not bothered about what kind of car
Lily 