Advertising motivates people to do something, wether thats buying something, listening to something, watching something or doing certain activities, such as voting.
1960
Birth of teen culture. Freedom, independence and being individual was born and youth began not getting married for an income anymore .
William Bernbach- famous American advertiser who had the task of brining German brand Volkswagen into the US. Knowing this wouldn’t be easy due to the views on Germany at the time the branding was made fun, exciting and new to captivate the audience.
Women became more free and independent, contraception was used often and there was full employment.
Graphic artists were more understood as artists than just for commercial. People began seeing the powerful influence of advertisements.
1970
England led the branding scene with their optimistic and new advertising. They showed confidence and suggested that there was no limits, this led to some outrageous ads which became noticed abroad
Playboy- First black American female on cover, this led to controversy, however it was a symbol of how politics had changed and to show the world that difference in race was beautiful
Adverts such as OXO family and Nescafe couple were used to excite viewers for the next advert, due to them being a thread of short videos which led on from each other, like a story. This created a sort of relationship with the audience and the advert as the audience seemed like they were a part of the story and the characters lives.
End of the 1970s- a lot of unemployment and politics was taking over. This then became the birth of Punks, who were people who rebelled against power and “social norms”.
1980s
A big divide between the rich and the poor, social inequality was very common.
With this also became the divide between artists; Those with ambition (value of the art form) and those who just do it for the money.
Designer shops opened, TV channels became more widely varied, mobile phones were being produced, punk culture became bigger and Apple computers were big on the market.
Due to the massive change in electronics and media, some people wished for a more simpler life again, this was called Retro Revival.
1990
The world looked to Great Britain for Fashion, Design, Music and films. We were known as “Cool Brittania”.
Apple Inc and Orange TM boomed!
Branding
“A singular idea or concept that you own in the mind of the consumer- it’s as simple and as difficult as that”
Bottled water- people encouraged to buy it, when you can get it for free from you tap.
Defining a brand has changed over the years, what an individual values about a brand is what makes it successful
IKEA- Scandanavian- cool, sleek, toned down. Advertising needed to target women, to make them reject the past and move onto new, cool home design and interior
2000
Though the world as it was known would come to an end!
There was a lot of things shaping the 2000s such as 9/11 and Barak Obama becoming the first black American President.
CGI- new technology
Simplistic style came about- less is more
Weird and wonderful advertisements, some create controversial outcomes- creating things for people to talk about:
-Levis Laundrette commercial for stonewash jeans
-Hamlet Cigars (photo booth)
-Honda Cog Advert
Lily 