Author: lily stocks

Advertising motivates people to do something, wether thats buying something, listening to something, watching something or doing certain activities, such as voting.

1960

Birth of teen culture. Freedom, independence and being individual was born and youth began not getting married for an income anymore .

William Bernbach- famous American advertiser who had the task of brining German brand Volkswagen into the US. Knowing this wouldn’t be easy due to the views on Germany at the time the branding was made fun, exciting and new to captivate the audience.

Women became more free and independent, contraception was used often and there was full employment.

Graphic artists were more understood as artists than just for commercial. People began seeing the powerful influence of advertisements.

1970

England led the branding scene with their optimistic and new advertising. They showed confidence and suggested that there was no limits, this led to some outrageous ads which became noticed abroad

Playboy- First black American female on cover, this led to controversy, however it was a symbol of how politics had changed and to show the world that difference in race was beautiful

Adverts such as OXO family and Nescafe couple were used to excite viewers for the next advert, due to them being a thread of short videos which led on from each other, like a story. This created a sort of relationship with the audience and the advert as the audience seemed like they were a part of the story and the characters lives.

End of the 1970s- a lot of unemployment and politics was taking over. This then became the birth of Punks, who were people who rebelled against power and “social norms”.

1980s

A big divide between the rich and the poor, social inequality was very common.

With this also became the divide between artists; Those with ambition (value of the art form) and those who just do it for the money.

Designer shops opened, TV channels became more widely varied, mobile phones were being produced, punk culture became bigger and Apple computers were big on the market.

Due to the massive change in electronics and media, some people wished for a more simpler life again, this was called Retro Revival.

1990

The world looked to Great Britain for Fashion, Design, Music and films. We were known as “Cool Brittania”.

Apple Inc and Orange TM boomed!

Branding

“A singular idea or concept that you own in the mind of the consumer- it’s as simple and as difficult as that”

Bottled water- people encouraged to buy it, when you can get it for free from you tap.

Defining a brand has changed over the years, what an individual values about a brand is what makes it successful

IKEA- Scandanavian- cool, sleek, toned down. Advertising needed to target women, to make them reject the past and move onto new, cool home design and interior

2000

Though the world as it was known would come to an end!

There was a lot of things shaping the 2000s such as 9/11 and Barak Obama becoming the first black American President.

CGI- new technology

Simplistic style came about- less is more

Weird and wonderful advertisements, some create controversial outcomes- creating things for people to talk about:

-Levis Laundrette commercial for stonewash jeans

-Hamlet Cigars (photo booth)

-Honda Cog Advert

The cars in this Racing Car book are toys, this highlights to me the toy cars in which most kids grow up playing with, which shows that cars have usually always been a big part of peoples lives and are introduced to people at a very young age. This can then lead on to kids having preferences for cars, creating the idea of a ‘dream’ car and for most getting excited about the time that they themselves will be able to drive after growing up with examples of parents, grandparents, older siblings, friends driving etc.

I love the lay out of this book produced by the author Sven Voelker as the photography is accurate, it is very clean and concise and all the cars are positioned the same way and the same size.

https://www.nationalgalleries.org/art-and-artists/664/car#related-media-anchor

‘This painting is one of a series from the early 1960s in which Lichtenstein deals with the theme of romance. He would paint his works on a monumental scale, much enlarged from his original source material of comic-strip illustrations. This work is based on an image from the comic Girls’ Romances. The original illustration included a thought bubble which read, ‘I vowed to myself I would not miss my appointment – That I would not go riding with him – Yet before I knew it…’ His paintings present archetypal images of contemporary America, simultaneously glamorous, mundane, dramatic and impersonal. Lichtenstein conveys the essence of the time, depicting recognisable ‘types’, such as the beautiful blonde woman and handsome, square-jawed man seen in this painting.’

Cars do have a very big love culture related to them, in a very general sense with two people being passionate with each other inside a car, with things related to it like steamed up windows.

This Dutch artist re-creates modern vehicles in yesteryear.

Ruben Ooms is a noted Dutch illustrator and concept and storyboard artist

https://www.automobilemag.com/news/modern-cars-retro-design-ruben-ooms-art-paintings-photos/

Cars are capable of getting people from A to B. These are some personal pictures and context of the places I’ve been, seen and felt from the journeys I’ve been on. Everyone has their own life and the majority of the time, life is accompanied with driving and there is usually a specific attachment to certain cars and places due to the memories created with them and the people they share these memories with.

SIGHTS

DESTINATIONS

DRIVE

LIFESTYLE

By looking at different audiences I can make basic assumptions on what kind of car that these kind of people may have. This is important because I then can portray different kind of backgrounds, lifestyles, people and their relationship with their car.

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Mainstreamers = Vauxhall Zafira, KIA punto (want to fit in and be practical, usually dirty outside, books, crumbs and juice bottles inside car)

Aspirers = RANGE ROVER, Mini Cooper Sport, Fiat 500 (get expensive cars to up their social status even if they can’t afford the car itself, don’t let people eat in there, any damage done to own or other vehicles wasn’t their fault, try claim on it)

Succeeders = Porsche, Jaguar, BMW (use their car to show their success, always shiny and clean inside and out, car boot has smart shoes, laptop, paperwork suit jacket in it)

Resigned = Toyota Corolla (have other more important things to think about than their car, they stick to brands of cars which they’ve always used, know they’re going to be reliable, relatively clean inside, few crumbs)

Explorers = Land Rover Defender, VW Camper Van (get cars that can take them everywhere and are comfortable enough to camp out in, never know what plans are or where they’re going to end up so need a car that has every need)

Strugglers = Corsa (drive to prove something to friends and girls, participate in dangerous driving and drag races even though their car isn’t made for that kind of thing, will push car to limit, will probably be scratched and bumped, McDonalds cups, energy drinks, crisp packets and alcohol littered around car)

Reformers = Ford Fiesta, Toyota Yaris (not bothered about what kind of car

https://en.wikipedia.org/wiki/Dewsbury

Dewsbury is a minster town in the Metropolitan Borough of Kirklees, in West Yorkshire, England. It is to the west of Wakefield, east of Huddersfield and south of Leeds. It lies by the River Calder and an arm of the Calder and Hebble Navigation.

Historically a part of the West Riding of Yorkshire, after undergoing a period of major growth in the 19th century as a mill town, Dewsbury went through a period of decline. More recently there has been redevelopment of derelict mills into flats, and regenerating of city areas.

Toponymy

The Domesday Book of 1086 records the name as Deusberie, Deusberia, Deusbereia, or Deubire, literally “Dewi’s fort”, Dewi being an old Welsh name (equivalent to David) and “bury” coming from the old English word “burh”, meaning fort.

Other, less supported, theories exist as to the name’s origin. For example, that it means “dew hill”, from Old English dēaw (genitive dēawes), “dew”, and beorg, “hill” (because Dewsbury is built on a hill). It has been suggested that dēaw refers to the town’s proximity to the water of the River Calder.

Historically other origins were proposed, such as “God’s fort”, from Welsh Duw, “God”. “Antiquarians supposed the name, Dewsbury, to be derived from the original planter of the village, Dui or Dew, who … had fixed his abode and fortified his “Bury”. Another conjecture holds, that the original name is Dewsborough, or God’s Town” (1837)

History

In Anglo-Saxon times, Dewsbury was a centre of considerable importance. The ecclesiastical parish of Dewsbury encompassed Huddersfield, Mirfield and Bradford. Ancient legend records that in 627 Paulinus, the Bishop of York, preached here on the banks of the River Calder.

Dewsbury market was established in the 14th century for local clothiers. Occurrences of the plague in 1593 and 1603 closed the market and it reopened in 1741.

Throughout the Middle Ages, Dewsbury retained a measure of importance in ecclesiastical terms, collecting tithes from as far away as Halifax in the mid-14th century. John Wesley visited the area five times in the mid-18th century, and the first Methodist Society was established in 1746. Centenary Chapel on Daisy Hill commemorates the centenary of this event, and the Methodist tradition remained strong in the town.

 Industrial Revolution, Dewsbury was a centre for the shoddy and mungo industries which recycled woollen items by mixing them with new wool and making heavy blankets and uniforms. The town benefited economically from the canal, its location at the heart of the Heavy Woollen District, and its proximity to coal mines.

The town’s rapid expansion and commitment to industrialisation resulted in social instability. In the early 19th century, Dewsbury was a centre of Luddite opposition to mechanisation in which workers retaliated against the mill owners who installed textile machinery and smashed the machines which threatened their way of life.

Recent history

After 2005, Dewsbury was labelled a troubled town after negative press reports and became “the town that dare not speak its name” after high-profile crimes brought it into the media spotlight. In June, a girl of 12 was charged with grievous bodily harm after attempting to hang a five-year-old boy from Chickenley. Mohammad Sidique Khan, ringleader of the group responsible for the 7 July 2005 London bombings, lived in Lees Holm.

On 19 February 2008, Shannon Matthews, a nine-year-old girl from the Moorside Estate, was reported missing. After a 24-day hunt which attracted huge media and public attention nationally, she was found hidden in a flat in the Batley Carr area on 14 March 2008. Her mother Karen Matthews, along with Michael Donovan, the uncle of her step-father Craig Meehan, were later found guilty of abduction and false imprisonment and both jailed for eight years, as part of a plot to claim the reward money for her safe return by pretending to have solved her disappearance.

Statues

Fame

Dewsbury is referenced in the Beatles’ 1967 film Magical Mystery Tour. A line of dialogue in the film has one of the magicians (all portrayed by the Beatles themselves) – who are keeping an eye on the whereabouts of the bus that is taking its passengers on the journey of the film’s title – exclaim: “The bus is 10 miles [16 km] north on the Dewsbury road and they’re having a lovely time!”

• Bob Hardy (born 1980), bassist for popular Scottish post-punk revival band, Franz Ferdinand.
• Tom Kilburn (1921–2001), computer engineer; co-inventor of the first stored-program computer.
• Joel Graham (born 1977), bassist for thrash metal band Evile.
• Sir Thomas Clifford Allbutt (1836–1925 – died in Cambridge), physician; inventor of the medical thermometer.
• Betty Boothroyd, Baroness Boothroyd (born 1929), politician; first female Speaker of the House of Commons between 1992 and 2000.
• Leigh Bromby (born 1980), footballer for Leeds United.
• Alistair Brownlee, British triathlete, having won the gold medal at the 2012 London Olympics and the 2014 Commonwealth Games.
• Sam Burgess (born 1988), English professional rugby league player for South Sydney Rabbitohs of the National Rugby League and for England, he is a dual-code rugby international.
• Roger Burnley (born 1966), businessman, CEO of Asda

Shows the history and evolution of Mercedes-Benz. Different models of cars are in different environments and backgrounds and have different uses. Each car will have a different history, purpose and effect in someones life.

Driving Through

By Mark Vinz

I like this poem as it kind of portrays the idea which I want to communicate, the idea that we’re driving through life literally in a car and metaphorically. We’re experiencing things, seeing the same and new things, through car windows. Places we go and things that we see on our travels trigger memories of things we’ve experienced in what seems like another life.

Photographer and Director

Los Angeles, CA, USA

http://www.antonwatts.com